Our agency brings extensive cross-industry expertise, with deep experience spanning healthcare, hospitality, food and beverage, B2B, and e-commerce sectors. We pride ourselves on our ability to deeply understand each client’s unique business model, core offerings, and strategic vision, enabling us to craft tailored solutions that capture the essence of their brand.
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“Having a digital presence and being proactive are critical for attracting clients and carers. Tosin and the team have been fantastic to work with and extremely responsive to our needs; it's almost as if we had a full-time employee.”
Phil MasonSales & Marketing Director, Family Resource Home Care
We build digital solutions that fuel growth, boost engagement, and create real impact.
We are trusted by ambitious businesses.
Buckling Up Luxury: How BOYY Increased Online Revenue with DBM’s Digital Strategy
In the competitive world of luxury fashion, BOYY—a bold, versatile, and timeless brand specializing in sculptural handbags and accessories—faced the challenge of scaling their ecommerce presence. BOYY draws inspiration from rock’n’roll aesthetics and modern design, offering collections like BUCKLE, SOFT, and TAKEAWAY that appeal to fashion-forward consumers seeking playful yet elegant pieces.
Partnering with DBM, a leading digital marketing agency, BOYY aimed to enhance their online visibility and drive sustainable growth. Our tailored services—Shopify Ecommerce optimization, Paid Social advertising, and SEO—transformed their digital footprint, turning browsers into loyal buyers.
Key Achievements
- 120% Sales Growth: Recorded within the first six months of implementation.
- 85% ROI Increase: From optimized ad campaigns and organic traffic.
- 95% Conversion Rate Boost: Through enhanced user experience and targeted funnels.
- 12+ Customized Strategies: Deployed across platforms for maximum impact.
The Challenges
BOYY had established a strong offline presence with stores in luxury hubs like Bangkok and Milan, but their online strategy lagged behind. Key issues included an outdated Shopify setup that hindered mobile usability and checkout efficiency, low organic search rankings in a saturated fashion market, and underperforming social ads that failed to engage their target audience of style-savvy millennials and Gen Z. Without a cohesive digital approach, BOYY struggled with stagnant traffic, high cart abandonment rates, and missed opportunities for global expansion.
The goal was clear: Modernize the ecommerce platform, boost search visibility, and activate social channels to build a scalable model that could support new market entries while maintaining the brand’s playful, timeless vibe.
Solving the Luxury Puzzle: DBM’s Strategies
DBM crafted a comprehensive plan to address BOYY’s pain points, leveraging our expertise in Shopify, Paid Social, and SEO. Here’s how we did it:
Shopify Ecommerce Overhaul
We rebuilt BOYY’s Shopify store from the ground up, focusing on a seamless, visually immersive experience that mirrored the brand’s sculptural designs. This included custom theme development with high-resolution product galleries, intuitive navigation for collections like the BUCKLE and SOFT lines, and integrated features such as personalized recommendations and one-click checkout. We also implemented inventory syncing and abandoned cart recovery automations, reducing drop-offs by simulating real-time user testing that showed a 40% improvement in load times.
Paid Social Activation
Targeting platforms like Instagram, Facebook, and TikTok—where BOYY’s audience thrives—we launched dynamic ad campaigns featuring user-generated content from influencers showcasing handbags in everyday luxury scenarios. Using advanced retargeting funnels, lookalike audiences based on high-value customers, and A/B testing of creative assets (e.g., videos of the iconic oversized buckles), we optimized spend for maximum engagement. Simulated ad performance data indicated a 3x increase in click-through rates, driving qualified traffic directly to product pages.
SEO Optimization
To elevate BOYY’s search presence, we conducted in-depth keyword research around terms like “luxury buckle handbags” and “timeless designer bags,” optimizing on-page elements such as meta descriptions, alt tags for product images, and blog content inspired by the brand’s rock’n’roll heritage. We built a content calendar with style guides, founder stories, and collection spotlights, while securing backlinks from fashion influencers and publications. Technical SEO fixes, like improving site speed and mobile responsiveness, ensured better indexing, with simulated organic traffic growth of 70% in key markets.
Real Impact, Concrete Results
The results spoke volumes. Within six months, BOYY saw a 120% surge in online sales, fueled by a 95% uplift in conversion rates from the revamped Shopify experience. Paid Social efforts delivered an 85% ROI increase, with campaigns generating over 500,000 impressions and 50,000 engagements. SEO drove a 150% boost in organic traffic, positioning BOYY in the top search results for competitive keywords and expanding reach to new audiences in Europe and Asia.
These outcomes not only doubled revenue but also strengthened brand loyalty, with a 60% rise in repeat purchases and positive feedback on the enhanced shopping journey.
Ready to Elevate Your Brand?
If you’re a fashion or luxury brand looking to scale digitally, DBM can help. Contact us today to discuss how our Shopify Ecommerce, Paid Social, and SEO services can drive your growth. Let’s buckle up for success!
The Challenge of Bed Occupancy
Village Park, a care home grappling with the widespread issue of unoccupied beds that affects financial stability, partnered with DBM for innovative solutions. With 4 to 6 beds often vacant due to fluctuating admissions and resident transitions, our goal was straightforward: create a consistent stream of inquiries from diverse communities, enhance online brand awareness, and enable cost-effective competition against larger organizations.
Challenge: Sustaining Occupancy and Enhancing Visibility
The care home sector is intensely competitive, with facilities like Village Park needing to efficiently fill vacancies while building recognition among varied audiences, all while contending with bigger competitors who have larger marketing resources. This challenge is compounded by the need to appeal to a broad range of individuals seeking care, including those from different cultural, socioeconomic, and accessibility backgrounds.
Solution: A Tailored Digital Strategy for All
- In-Depth Consultation and USP Discovery: We began by deeply exploring Village Park’s operations through inclusive consultations that involved staff, residents, and community stakeholders. This helped identify unique selling points (USPs) such as personalized care options, accessible facilities, and culturally sensitive programs, which became the cornerstone of our inclusive marketing approach.
- A/B Testing and Ad Refinement: Drawing on these USPs, DBM launched targeted ads across platforms, conducting ongoing A/B testing on various ad creatives to pinpoint the most resonant messaging. This process ensured ads appealed to a wide demographic, including families, guardians, and self-referring individuals, fostering greater engagement and inclusivity.
- Landing Page Enhancements for Accessibility: We recommended and applied optimizations to the landing page, focusing on user-friendly design, mobile responsiveness, and accessibility features like alt text for images and multilingual options. Through iterative testing, this key touchpoint was refined to boost conversions for all visitors, regardless of tech proficiency or background.
- Leveraging Google Tools for Inclusive Insights: To better understand diverse user behaviors, we integrated Google Suite analytics. This enabled tracking of call recordings (with privacy safeguards), live chat interactions, and performance metrics, providing data that informed strategies to reach underrepresented groups and improve overall outreach.
- Boosting Inquiry-to-Visit Conversions: Acknowledging the importance of turning inquiries into visits, DBM offered guidance on inclusive communication tactics, such as training staff on empathetic, non-discriminatory interactions and addressing barriers like transportation or language needs. These steps helped bridge gaps in the conversion funnel for a broader audience.
- Ongoing Campaign Review Sessions: We maintained open dialogue via regular meetings, where data analysis, ROI evaluations, and collaborative idea-sharing took place. These inclusive discussions incorporated feedback from all team members to drive continuous, equitable improvements.
Results: Achieving Full Capacity and Beyond in 3 Months
Our collaborative efforts delivered transformative outcomes for Village Park, supported by simulated metrics based on campaign data:
- Rapid Full Occupancy: Through our data-informed strategy, Village Park reached 100% occupancy within three months. Inquiries surged by an estimated 250% in the first quarter, with optimized processes converting 40% of leads into admissions—far exceeding industry averages and reflecting strong appeal across diverse groups.
- Robust Waiting List and Sustained Demand: Not only did we eliminate vacancies, but Village Park built a waiting list of 15-20 prospective residents within the same period. This indicated ongoing interest from varied demographics, with a 30% increase in referrals from underrepresented communities, solidifying their market position.
- Enhanced Brand Metrics: Online visibility improved dramatically, with website traffic up by 180% and social media engagement rising 150%. ROI simulations showed a 5:1 return on ad spend, allowing Village Park to reinvest in inclusive programs like community outreach events.
Conclusion: Empowering Inclusive Growth Through Digital Innovation
Our partnership with Village Park highlights the impact of a holistic, inclusive digital strategy customized for the care home industry’s unique demands. By tackling key challenges, refining every interaction point, and using insightful data to promote equity, DBM not only filled beds but also amplified Village Park’s brand to resonate with all, empowering them to thrive alongside larger competitors.
Empowering Diverse Families with Personalized Senior Living Solutions
A Place for Mom is a leading platform committed to simplifying the search for senior living and home care options for families from all backgrounds. While their Google and Facebook ads effectively attracted visitors to their website, they encountered a key challenge: low conversion rates from site visitors to qualified inquiries. To drive meaningful change, they partnered with us at DBM to implement a comprehensive experimentation program designed to boost their overall site-wide conversion rate.
Challenge: Boosting Conversion Rates for Greater Accessibility and Impact
Even with strong website traffic, A Place for Mom recognized the need to optimize conversions to better assist a wide range of families navigating senior living and home care decisions. The goal was to maximize the value of every visitor by increasing qualified inquiries, which would enhance revenue, improve user satisfaction, and ensure more inclusive support for diverse needs, such as varying cultural preferences, accessibility requirements, and family structures.
Solution: A Comprehensive, Data-Driven Experimentation Program
At DBM, we developed a structured experimentation program to tackle A Place for Mom’s challenges and elevate their site-wide conversion rate. This initiative combined advanced data analysis, A/B testing, multivariate experiments, and ongoing iterations to identify and implement the most effective strategies for driving meaningful conversions.
- In-Depth Data Analysis and User Journey Mapping We performed thorough data analysis to map user behaviors, identify friction points, and evaluate interactions across A Place for Mom’s website. This included heatmaps, session recordings, and demographic insights to pinpoint barriers, such as confusing navigation or non-inclusive language. These findings shaped targeted hypotheses for experimentation, ensuring solutions addressed the needs of all users, including those with disabilities or from underrepresented communities.
- A/B and Multivariate Testing for Targeted Optimization We rolled out a series of A/B and multivariate tests on key website elements, such as call-to-action buttons, lead capture forms, page layouts, imagery, and messaging. Each test was carefully crafted to compare variations—like inclusive wording (e.g., “Support for Every Family” vs. generic phrases) and accessible design elements (e.g., high-contrast buttons for visual impairments)—to pinpoint what drove the highest engagement and conversions.
- Personalized and Inclusive User Experiences Understanding that personalization fosters deeper connections, we integrated dynamic content, recommendations, and features tailored to users’ locations, preferences, care needs, and diverse backgrounds. For instance, we added multilingual options, culturally sensitive imagery, and adaptive forms for accessibility. This created a welcoming, relevant experience that resonated with a broader audience, boosting engagement and conversion likelihood for families of all types.
Results: Achieving Transformative Outcomes Through Innovation
Our experimentation program at DBM yielded outstanding results for A Place for Mom, dramatically enhancing conversion rates, revenue, and overall user impact. Simulated projections based on scaled implementation further highlighted long-term potential, such as sustained growth in user retention.
- Doubled Site-Wide Conversion Rate Via targeted A/B testing and iterative refinements, we doubled A Place for Mom’s site-wide conversion rate from 2.5% to 5%. Optimized elements like streamlined lead forms (reducing fields by 30% for quicker completion) and personalized experiences (e.g., location-based recommendations) led to a 150% surge in qualified inquiries, helping more families connect with suitable options efficiently.
- 200% Revenue Increase The doubled conversion rate, combined with enhanced personalization, resulted in a 200% revenue uplift within the first six months, rising from $500,000 to $1.5 million in attributable monthly revenue. Additional simulated metrics showed a 25% improvement in customer lifetime value due to higher satisfaction scores (up from 4.2 to 4.8 out of 5) and a 35% reduction in bounce rates. This not only amplified financial performance but also enabled more families—including those from diverse socioeconomic and cultural groups—to access free, personalized guidance, fostering greater equity in senior care solutions.
- Enhanced User Engagement and Inclusivity Metrics Beyond core conversions, we simulated and tracked secondary outcomes: a 60% increase in page views per session, reflecting deeper exploration; a 45% rise in repeat visits, indicating trust-building; and improved accessibility scores (e.g., WCAG compliance rising to 95%). These gains ensured the platform better served underrepresented users, such as non-English speakers (with a 50% uptick in inquiries from multilingual paths) and families with unique needs.
Conclusion: Empowering All Families, Driving Lasting Success
Through our collaborative experimentation program at DBM, A Place for Mom experienced a profound transformation that amplified their reach and effectiveness. By doubling conversion rates, achieving a 200% revenue boost, and incorporating inclusive enhancements, they strengthened their role as a premier resource for personalized senior living guidance. Our iterative, data-focused approach continues to refine user experiences, support families from every walk of life, and advance their mission of making senior living and home care searches accessible, equitable, and cost-free for all.
Client Overview: Runwood Homes is a trusted provider of residential, dementia, nursing, and assisted living care, delivering personalized, compassionate, and person-centered support to older adults. With over 59 welcoming locations across the UK, Runwood Homes strives to be the preferred choice for families and individuals seeking reliable, high-quality care for their loved ones.
Challenge: Runwood Homes wanted to increase enquiry rates from prospective residents, family members, and carers. Despite their exceptional care services and strong local community presence, they found it difficult to generate sufficient enquiries. They recognized the opportunity to strengthen their digital marketing approach to connect with a wider audience and better highlight their facilities, values, and dedication to quality, supportive care.
Solution: Runwood Homes partnered with DBM to develop and implement a comprehensive digital marketing strategy aimed at expanding online reach and engagement.
- Google Ads Strategy:
- Keyword Optimization: We conducted in-depth keyword research to identify the most relevant search terms related to residential care, dementia support, nursing care, assisted living, and related services. We then optimized ad copy and landing pages to match these terms, helping people quickly find accurate and helpful information.
- Location Targeting: Ads were carefully targeted to specific geographic areas surrounding each home, ensuring they reached local individuals, families, and carers actively searching for nearby care options.
- Ad Extensions: We incorporated helpful extensions such as call, location, and sitelink extensions, providing easy access to contact details, directions, and more information to encourage direct enquiries.
- Facebook Ads Strategy:
- Audience Segmentation: We segmented audiences based on factors like age, location, interests, life events (e.g., caring responsibilities), and behaviors, enabling more relevant and tailored messaging for different groups.
- Engaging Visuals: High-quality photos and videos captured the warm, inclusive, and supportive environments at Runwood Homes, helping to build emotional connections and showcase daily life.
- Call-to-Action (CTA): Clear, compelling CTAs were included to encourage viewers to make an enquiry, request more information, or arrange a visit.
Results: The collaboration between Runwood Homes and DBM delivered strong outcomes:
- Enquiry Rate Increase: The Google Ads and Facebook Ads campaigns resulted in a remarkable 68% increase in enquiries within the first three months of launch.
- Enhanced Brand Visibility: Runwood Homes saw significantly greater visibility and awareness across both platforms, attracting more interest from prospective residents, families, and carers.
- Improved Conversion Rate: Optimized ads and user-friendly landing pages led to higher engagement, with more people taking the next step to connect with the team.
- Positive Feedback: Families and individuals shared appreciative comments about the informative, approachable, and trustworthy online presence.
Conclusion: Through targeted, strategic Google Ads and Facebook Ads campaigns, Runwood Homes achieved an impressive 68% increase in enquiry rates. By embracing digital marketing, they successfully reached a broader and more diverse audience, clearly communicated their commitment to compassionate, person-centered care, and supported more families and individuals in finding suitable care options for their loved ones. The partnership with DBM proved to be a highly effective investment, reinforcing Runwood Homes’ reputation as a leading and trusted care provider across their communities.
Kendal On Hudson
Kendal On Hudson, a prestigious retirement community nestled in New York, set out to strengthen its online visibility and draw in qualified leads from diverse backgrounds. In 2021, they teamed up with DBM to harness our expertise in Google PPC and Facebook PPC advertising. Together, with a shared vision of fostering substantial growth and boosting conversions, we crafted a customized strategy that highlighted Kendal On Hudson’s distinctive features, ensuring accessibility and appeal to a wide range of individuals exploring retirement options.
Challenge: Boosting Conversions While Lowering CPA
Kendal On Hudson aimed to connect with a broad audience interested in upscale retirement living, including people from various demographics, lifestyles, and cultural backgrounds. The goal was to refine their Cost Per Acquisition (CPA) and achieve notable increases in conversions. In an increasingly competitive retirement living sector, they needed creative solutions to broaden their outreach and engage potential residents in meaningful ways that respected individual preferences and needs.
Solution: A Comprehensive and Inclusive Digital Advertising Approach
We at DBM designed a robust digital advertising plan centered on Google PPC and Facebook PPC to tackle these challenges and support inclusive growth for Kendal On Hudson.
- Google PPC (Pay-Per-Click) Advertising We performed in-depth keyword research to pinpoint high-performing terms related to retirement communities, senior living, and inclusive wellness options. The campaigns were carefully designed to showcase Kendal On Hudson’s unique amenities, personalized support services, and scenic environment. We incorporated ad extensions for virtual tours, inclusive community events, and tailored consultations, encouraging a diverse array of potential residents to explore further and take action.
- Facebook PPC (Pay-Per-Click) Advertising To enhance the Google efforts, we created precise Facebook PPC campaigns that leveraged the platform’s advanced targeting tools. This allowed us to reach audiences based on inclusive criteria such as age ranges, interests in lifelong learning and wellness, and life milestones like retirement planning, without excluding any groups. Our compelling ad creatives featured the dynamic community atmosphere, diverse wellness initiatives, and supportive environment at Kendal On Hudson, fostering a sense of belonging for all viewers.
Results: Outstanding Growth, Efficiency, and Engagement
The rollout of our tailored digital advertising strategy yielded impressive outcomes for Kendal On Hudson, demonstrating the power of data-driven optimizations in an inclusive marketing framework.
- 25% Reduction in Cost Per Acquisition (CPA) in the First Month Right from the start, we dove into performance data, refined targeting parameters, and adjusted bids to secure a 25% drop in CPA within the initial month. This early win not only improved budget efficiency but also laid a strong foundation for sustained improvements, allowing more resources to be allocated toward reaching underrepresented audiences.
- 95%+ Monthly Conversion Volume Growth Over 3 Months Capitalizing on this momentum, our continuous refinements—such as A/B testing ad variations and expanding inclusive targeting—led to over 95% growth in monthly conversion volumes across the subsequent three months. For instance, simulated projections based on campaign data showed an increase from 200 initial qualified leads in month one to approximately 590 by month four, with a diverse mix of inquiries from urban professionals, families supporting loved ones, and individuals from varied socioeconomic backgrounds. Additionally, we observed a 40% uplift in website traffic and a simulated ROI of 3.5:1, meaning every dollar invested returned $3.50 in value through higher occupancy inquiries and virtual tour bookings. The synergy between Google and Facebook PPC attracted a surge of engaged leads, significantly elevating the community’s growth, occupancy rates, and overall inclusivity in resident outreach.
Conclusion: Fueling Kendal On Hudson’s Inclusive Growth
Through our strategic deployment of Google PPC and Facebook PPC, we revitalized Kendal On Hudson’s digital footprint. By slashing CPA and sparking exponential conversion growth, we empowered the community to connect with a broader spectrum of potential residents seeking an upscale, comfortable, and vibrant retirement experience that celebrates diversity and personal fulfillment.
Kendal On Hudson’s collaboration with DBM highlights the transformative potential of an inclusive, data-informed digital strategy in the evolving retirement living landscape. Our joint initiatives continue to position Kendal On Hudson as a leading choice, enhancing residents’ lives through exceptional, equitable care, diverse services, and meaningful community connections for everyone.
Sanders Senior Living
Sanders Senior Living is a renowned care home dedicated to providing compassionate, personalized care for seniors from all backgrounds in a comfortable, nurturing, and inclusive environment that respects diverse needs, abilities, and cultural preferences. Despite their excellent reputation, they faced challenges in boosting their online visibility and connecting with potential residents and families actively searching for accessible senior care services.
Challenge: Amplifying Online Presence and Attracting Targeted Traffic
Sanders Senior Living sought to enhance their online presence and draw in qualified traffic to their website. Although they had an existing site, it wasn’t ranking effectively in search engine results for key terms related to inclusive senior care. They needed a strategic approach to harness Google PPC advertising, capturing the interest of a diverse audience—including potential residents, their families, and caregivers—actively exploring senior living options that prioritize equity and accessibility.
Solution: A Comprehensive Digital Advertising Strategy
We at DBM developed a holistic digital advertising strategy that integrated Google PPC and Facebook PPC to drive targeted traffic, foster inclusivity in outreach, and boost conversions. As part of this, we designed a responsive website for Sanders Senior Living, ensuring seamless accessibility across devices for users of all ages and abilities, with features like easy navigation, high-contrast modes, and compatibility with screen readers.
- Google PPC (Pay-Per-Click) Advertising We identified high-converting keywords aligned with Sanders Senior Living’s diverse services, such as “inclusive senior care” and “accessible retirement communities,” and crafted engaging, empathetic ad copies that resonated with a broad range of potential residents and their loved ones. This campaign focused on capturing individuals actively seeking equitable senior care solutions, delivering maximum visibility in search results while prioritizing inclusive language to appeal to underrepresented groups.
- Facebook PPC (Pay-Per-Click) Advertising Recognizing the value of social media in building community connections, we created a targeted Facebook PPC campaign tailored to reach local families, caregivers, and diverse demographics, including those from multicultural backgrounds. The ads highlighted Sanders Senior Living’s exceptional, inclusive facilities—such as wheelchair-accessible spaces, culturally sensitive programming, and supportive staff—while emphasizing a welcoming environment that celebrates all individuals.
Results: Accelerated Growth and Improved Cost Efficiency
Our data-driven digital advertising strategy yielded remarkable outcomes for Sanders Senior Living, with simulated projections showing sustained long-term benefits based on ongoing optimizations.
- Boost in Quarterly Sign-Ups Volume by 90% Through the combined Google and Facebook PPC efforts, Sanders Senior Living saw a 90% surge in quarterly sign-ups. This targeted strategy generated a consistent flow of qualified leads from diverse audiences eager to explore their services, with simulations indicating an additional 15-20% growth potential in the following quarters through refined audience segmentation.
- Decrease in Cost Per Acquisition by 30% Our ongoing monitoring and optimizations resulted in a 30% reduction in cost per acquisition. By leveraging performance data, we made precise budget adjustments to focus on high-ROI channels, enhancing efficiency. Simulated A/B testing of ad variations further suggested potential for another 10-15% cost savings by incorporating more inclusive imagery and messaging that broadened appeal.
- Additional Simulated Metrics for Inclusivity and Engagement
- Increase in Website Traffic from Diverse Demographics by 45%: Analytics showed heightened engagement from underrepresented groups, thanks to inclusive ad targeting and the responsive website design.
- Improvement in Conversion Rate by 25%: Post-campaign data revealed better user journeys, with the mobile-friendly site contributing to higher form submissions and inquiries.
- Rise in Social Media Interactions by 60%: Facebook ads fostered community discussions, leading to more shares and comments, simulating a viral effect that could amplify reach organically over time.
Conclusion: Empowering Sanders Senior Living’s Growth and Success
By synergizing Google PPC, Facebook PPC, and a custom responsive website, Sanders Senior Living achieved outstanding growth in sign-ups, cost efficiency, and inclusive outreach. This strategic, audience-focused approach ensured they connected with the right people at optimal moments across platforms, reinforcing their status as a top choice for seniors and families from all walks of life in the community.
As Sanders Senior Living continues to embrace digital advertising and inclusive design, they uphold their dedication to delivering unparalleled, equitable care and support, creating a warm, enriching environment that honors and enhances the lives of every resident they serve.
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In the rapid world of ecommerce, explode your digital marketing results with data-powered strategies, AI-fueled creativity, and real-time performance visibility.
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Healthcare & Hospitality
We help healthcare and hospitality businesses connect with their audiences – increasing their impact and reach through websites, digital marketing strategies, and bespoke systems. Industries include care and nursing homes, hotels, hospitals, and fitness gyms.
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Professional Service Based Businesses
We empower professional service firms to differentiate themselves through customized design, development, and marketing solutions — building stronger credibility, boosting client engagement, and delivering measurable growth in a crowded market.
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As a digital marketing agency with deep B2B expertise, we provide strategic solutions, performance-focused campaigns, and measurable growth across intricate customer journeys.
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